Fake Marketing Behind Brain Plus IQ

So you were probably browsing through your Facebook feed and came across a post about a revolutionary new brain pill that stars like Leonardo Dicaprio, Will Smith, Tom Cruise, and many other celebs have been using to give them some sort of “edge”.

You click on the post and find a seemingly credible article on the CNN website with the caption “Special Report: Leo opens up about a brain enhancing ‘Miracle Pill’ that doctors are calling ‘Viagra for the brain'”.

Throughout the article, it talks about an interview with Leo and his admission that he uses Brian Plus IQ to help increase his focus and promote ‘unbeatable work ethic and creativity’.

There’s tons of other exciting claims, including that BrainPlus IQ works so well (literally doubling your IQ) it’s on the verge of being banned by the government.

It was also apparently the inspiration behind the movie ‘Limitless”, starring Bradley Cooper.

They show what looks to be a CAT scan of a ‘normal’ brain, and one that is on Brain Plus IQ, which shows a ton of neural activity going on in the latter.

It also was apparently featured in a recent Forbes magazine article, labeling it “Viagra for the brain”.

Lastly, in a recent article posted on the Discovery Channel website, Anderson Cooper interviewed genius Stephen Hawking, who apparently swears by the use of BrainPlus IQ, stating that it’s the reason why he’s so smart.

Sounds pretty convincing, right???

Well, I’m here to tell you it’s all 100% B.S.

First off, that website that looks like the CNN website is actually NOT.

Case in point, look at the URL of the site.

See how it says cnn.com-05.tv?? well, this is NOT cnn.com….the actual web address would be com-o5.tv. The “cnn” part in front is simply what’s known as a subdomain.

It would be like if I created a site called nootropics.supplementcritique.com. The actual site is supplementcritique.com, but when you append a word like ‘nootropics’ to the front of it, it still resides on the same website, supplementcritique.com.

The second blatant piece of B.S. is the fact that Brain Plus IQ claims it was the inspiration behind the movie ‘Limitless’.

If you visit the REAL tweet, you’ll see that there is no mention of BrainPlus IQ whatsoever.

The last piece of blatant lies is the fact that this whole freakin’ article is fictitious. If you look at this article I wrote back in August of 2015, you’ll see that there are literally DOZENS of other supplements including Cogniq, Intelligex, and Adderin that use this same bogus marketing tactic to promote their product.

All garbage marketing aside, does the supplement even really work?

What is Brain Plus IQ?

By supporting healthy brain function, Brain Plus IQ promises to:

• Clear your mind so you can focus more intensely than ever before.
• Enhance the functioning of neurotransmitters in your brain so you’re thinking quickly and clearly.
• Improve the way your brain stores information so you remember better and recall more quickly.

They also mention as a side benefit that by giving your brain the fuel it needs, Brain Plus IQ provides a safe and effective way to increase your energy.

They also point out the fact that it’s safer for everyday use when compared to prescription medications like Adderall and Modafinil.

It’s important to note that these claims are totally unreliable. Drugs like Adderall and Modafinil have been EXTENSIVELY studied in thousands of patients over long periods of time, and in most cases have been found to be safe for long term use.

Take that and stack it up against a pill like Brain Plus IQ that has never been under the same microscope, and it’s hard to draw that conclusion.

Who Should Use Brain Plus IQ

It’s true that cognitive function starts to decline somewhat in your 30s.

You may start to notice times when the answer is “right on the tip of your tongue” but you just can’t reach it.

That’s what cognitive decline feels like.

You know the answer is in your brain somewhere.

You just can’t connect to it and express it.

That’s because your neurotransmitters aren’t working as well as they used to.

And that’s where nootropics like Brain Plus IQ come in.

They increase neurotransmitters and neurotransmitter activity so you’re cognitive skills stop their decline.

According to them, they conducted a study that showed users of Brain Plus IQ saw a 89.2% increase in brain power and focus by up to 121%.

However, when I searched around their site I found absolutely no mention of who conducted the clinical study, how many participants were involved, how long they took it for, and other vital bits of information.

Brain Plus IQ is for anyone who wants for whatever reason to improve their ability to connect to the information they know is stored in their brain more quickly and efficiently. This could mean college students, business people, athletes, hair stylists, literally ANYONE.

It can also provide energy, motivation, focus, and the drive to get things done and be more productive on a daily basis.

Brain Plus IQ Reviews

Well, there aren’t too many credible reviews of Brain Plus IQ on the internet from what I can tell. Case in point, you have this “review” from a woman named “Maria Serenty”

Given their track record so far, it is hard to trust just about any of their claims or any bit of information about them as being accurate, but many of these reviews appear to be clearly concocted and not even very creative in doing so.

[youtube https://www.youtube.com/watch?v=faTNlZYeE2I]

However, if you jump on over to Fiverr.com (a place where people will do a fake testimonial for you for $5), you’ll see that Maria is actually an actress.

There’s tons of other youtube videos which appear to be reviews, but unfortunately most of them are in another language. Here’s a few examples:

Some of the other sites with “reviews” on them are just downright atrocious.Case in point, check out this snapshot from an article on the website supplement ranking dot com:

Despite the fact that they try and pawn it off as if they know what they’re talking about, there’s next to nothing about this entire paragraph that makes sense…

It was CLEARLY written by someone who doesn’t write Englishas a first language, and to top it off the whole page looks similar to this non-sense.

The website SupplementPolice.com has a few credible looking reviews of BrainPlus IQ, with most stating that the supplement is complete garbage.

Here’s a few I came across below:

One guy even said he had a HEART ATTACK, but doesn’t specify whether or not BrainPlus IQ was the culprit.

Who Makes Brain Plus IQ?

Brain Plus IQ is made and distributed by a company called BioTrim Labs, based in Salt Lake City Utah.

They make several other supplements as well, mainly health and fitness related pills.

A quick check of the Better Business Bureau shows that BioTrim Labs is not BBB accredited and has received a rating of “F”.

The rating is primarily because of the 9 unresolved complaints that have been reported to the agency.

The complaints are related to customer service/billing issues as well as product quality issues.

Brain Plus IQ Ingredients

Brain Plus IQ is mainly marketed and sold through its official website, but it’s also available on the BioTrim Labs website.

The product website only offers limited ingredient information, but the full list is available on the BioTrim website.

The Brain Plus IQ formula contains:

• Acetyl-L-Carnitine which transports fat for use as energy for cells and muscles, and is sometimes used to help treat ADHD symptoms.
• Ginkgo Biloba which has probably been the most widely used supplement for cognitive enhancement in history.
  
  It improves blood flow to the brain so you’re getting more oxygen and nutrients where you need them.
  
  It can also protect against memory loss. (Source: 1
  )
• Phosphatidylserine which is one of the most commonly used nootropic supplements on the market today.
  
  It helps build and repair cell membranes.
  
  It’s present in our brains naturally, but declines with time.
  
  Replenishing it can help stave off decline. (Source: 2
  )
• St John’s Wort which can help boost dopamine and serotonin levels for a better mood and focus, and has also been studied for it’s effects on people with depression.
• Bacopa Monnier which can help improve memory recall under stressful conditions.
• Glutamine which fuels two of the brains most important neurotransmitters.
  
  It also reduces the buildup of ammonia within the brain.
• Dimethylaminoethanol Bitartrate (DMAE) which may improve memory in the elderly. (Source: 3
  )
• Vinpocetine which may improve memory and prevent cognitive decline by improving blood flow to the brain.

There isn’t a whole lot of credible research on most of these supplements and there’s something very important to consider about that which has been done.

When substances are tested, they use a very specific dosing protocol to help determine at what amount they can be shown to be effective.

Brain Plus IQ, like most supplements of its kind, doesn’t disclose how much of each ingredient is used.

That means it’s highly unlikely that they’re using clinically tested amounts.

Believe me, if they were, you’d know about it.

It would be a huge selling point to be able to say they use clinical doses.

The fact they aren’t saying it means they’re most likely not.

Fortunately though they do tell us how to use it. According to the label, you should take 1 capsule daily. They don’t say exactly what time of the day to do so, but my guess would be first thing in the morning on an empty stomach.

That will you will likely get the best results.[/areaonopage]

Brain Plus IQ Side Effects

Most of the ingredients in this supplement are considered safe, but that doesn’t mean you’re guaranteed not to experience any adverse effects.

Even safe and natural ingredients can cause a reaction in someone who’s allergic.

It’s also not uncommon for people to have trouble sleeping when taking brain boosting supplements.

That’s why it’s usually recommended that you take them in the morning or early in the day.

Some of the most commonly reported BrainPlus IQ side effects include: nausea, dry mouth, dizziness, heart palpitations, arrhythmia, and increased blood pressure.

The formula does contain St. John’s Wort, which is known to cause negative interactions with several prescription medications, so if you take medications make sure you check with your doctor before using it.

As with any supplement I always recommend you check with your doctor first to make sure it’s safe for you to take, especially if you have a medical condition like diabetes or hypertension.

Where to Buy

Brain Plus IQ is only available online at his time, and you won’t find it at generic retail sites like Amazon.com or Ebay.

If you’re interested in making a purchase, you can buy it through either the Brain Plus IQ website (www.BrainPlusIQ.com) or the BioTrim Labs website depending on where you live.

If you’re in the US, you need to go through the BioTrim Labs website, www.BiotrimLabs.com.

A single bottle costs $55.95, but you can save if you become a BioTrim Labs Premier Customer.It doesn’t involve getting into a contract of monthly shipping.

It looks like it’s just an opportunity for BioTrim to put you on its mailing list for information about sales events and new products.

If you’re outside the US, use the Brain Plus IQ website and choose your country.

Prices and packages will be displayed in your local currency.

As of this review they sell Brain Plus IQ to the following countries: Australia, Canada, Hong Kong, India, Indonesia, Ireland, Malaysia, New Zealand, Phillipines, Singapore, South Africa, Taiwan, Thailand, UAE, United Kingdom, and Vietnam.

Brain Plus IQ Pros and Cons

Advantages of Brain Plus IQ

• The ingredients are all natural.
• There’s a money back guarantee (30 days).

Disadvantages of Brain Plus IQ

• I haven’t seen any independent Brain Plus IQ reviews from customers who’ve used it to any great success.
• BioTrim Labs has a negative profile with the Better Business Bureau.
• Ingredient information doesn’t include amounts, so it’s difficult to know if it can even work.

Conclusion

Brain Plus IQ doesn’t look awful or dangerous, but there’s nothing that really stands out in a positive way either.

Without knowing ingredient amounts, we can’t know if even the beneficial ingredients are present in any significant way.

And without unbiased customer feedback, we’re really left at a loss for how Brain Plus IQ works in the real world.

One thing is for sure, I’ve literally tested dozens of these so called “brain boosters” and none of them have even come close to prescription ADHD meds like Adderall, Vyvanse, and Ritalin.

However, “some” do work quite effective at helping to improve focus and concentration, at least to a degree.

Don’t think about it as a “Limitless pill”, think of it as a mock-buster knockoff version of it that is more bark than bite and does little to make trying it out worthwhile.

With other, more proven, options, skip Brain Plus IQ in favor of something more effective.